Online - Summer's a BIG Deal - get involved

☀️ Summer’s a BIG Deal is back for 2026! ☀️

Visit Peak District & Derbyshire is excited to launch this year’s Summer’s a BIG Deal campaign, running from 01 July to 31 August 2026, designed to showcase the very best seasonal experiences, offers and short breaks across Derbyshire and the Peak District.

The campaign will deliver a high-impact mixed-media approach, with a strong focus on:
📱 Paid social advertising
🎥 Reels and digital video content
📝 SEO-focused blog content
📧 Email marketing campaigns

Tourism businesses from across the destination are invited to get involved and take advantage of the campaign’s reach and visibility.

Join Rachel Briody, Marketing Campaigns Manager on this dedicated webinar to introduce the campaign, outline opportunities for businesses, and explain how partners can maximise involvement. A practical business toolkit will also be provided to help businesses align their own marketing activity with the campaign.

This year’s campaign aims to build on the success of previous summer activity by driving inspiration, engagement and bookings during the peak visitor season.