Research
Delve into a wide range of research and insights on the visitor economy.
Visitor economy research for the Peak District & Derbyshire
We have pulled together a range of research, insights and resources to help you understand the importance of the visitor economy in the Peak District and Derbyshire.
Download the results from our Business Impact Surveys
Click here to download the results of our 2024 Q1 Business Sentiment Survey.
Click here to download the results of our 2023 Q4 Business Sentiment Survey.
Click here to download the results of our 2023 Q3 Business Sentiment Survey
Click here to download the results of our 2023 Q2 Business Sentiment Survey
Click here to download the results of our 2023 Q1 Business Sentiment Survey
If you would like to sign up to take part in our quarterly business surveys please click here
The Peak District & Derbyshire's tourism industry generates £2.49 billion for the local economy, supporting 28,000 jobs and attracting 35 million visitors annually.
Download 2021 STEAM data
Visit Peak District & Derbyshire's Digital Statistics
In 2023/24*, our consumer-facing website www.visitpeakdistrict.com, attracted over 2.9 million page views and 1.5 million users.
Visit Peak District & Derbyshire's growing social media following on Facebook, X (Twitter), Instagram and TikTok boasts over 150,000 monthly engagements and over 250,000 followers, giving an average monthly reach of 1 million people.
Our monthly consumer e-newsletters are sent out to a database of over 40,000 subscribers with an average open rate of 30% - 15% higher than the industry average!
*01 April 2023 - 31 March 2024
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