Kinder Low

About Us

Visit Peak District & Derbyshire is the area's official Destination Management Organisation (DMO), tasked with promoting the area nationally and internationally to grow and support the visitor economy.

We represent the Peak District and Derbyshire’s valuable tourism sector, which generates £1.9 billion and attracts 35 million visitors annually*.

*2021 STEAM data

Our mission is to develop and grow a successful and sustainable visitor economy, working closely with a wide range of industry partners to make the Peak District and Derbyshire the destination of choice - regionally, nationally and globally.

Established in 2005, Visit Peak District & Derbyshire is the official tourist board for the Peak District and Derbyshire. We are a small, highly-focused, industry-led team that represents both visitors and the visitor economy, ensuring that the importance of tourism within the wider economy is understood.

We are a public/private partnership and our Board includes representatives from Derbyshire County Council, local authorities and the private sector. We work in partnership with national tourism bodies such as VisitBritain and VisitEngland to maximise the Peak District and Derbyshire's profile across the world.


We support the area's tourism businesses through our membership programme, enabling them to grow by offering business support, opportunities to network, chances to advertise to wide audiences and access to national and international marketing campaigns.

We offer members a suite of marketing and advertising opportunities at all levels to suit all budgets, and also provide business support through our membership programme.

By joining as a member, your business becomes part of the bigger picture.

Meet the Visit Peak District & Derbyshire team

Visit Peak District & Derbyshire's dedicated staff team work on behalf of our members, partners and stakeholders to support tourism businesses and maximise the reputation of the destination.

All experts in their field, they are passionate about driving forward our visitor economy to support local jobs and communities. Say hello below…

How to contact us: If you would like to contact us, our offices are open 9am to 5pm, Monday to Friday.

Our contact number: 01246 212924

Our email address:

Our postal address: Visit Peak District & Derbyshire, East Midlands Chamber, Commerce House, Millennium Way, Dunston Road, Chesterfield, Derbyshire S41 8ND

Say hello:

Jo Dilley

Lindsay Rae

Lisa Woolhouse

Rachel Briody

Amy Noton

Claire Barnes

Caroline Cordasco

Find out more:

Become a Member & Advertise With Us

Sign up to our newsletter

Stay updated with the latest visitor economy news, events and networking opportunities by signing up to rhe Visit Peak District & Derbyshire industry e-newsletter.