New tourism week 16

Get Involved

How to get involved in our marketing campaigns and PR activity.

Destination PR & Content

As the official Destination Management Organisation for the Peak District and Derbyshire, we work closely with a wide range of media outlets to gain maximum exposure for our unique and diverse visitor destination.

Visit Peak District & Derbyshire is the first point of contact for hundreds of regional, national and international media enquiries every year. By continuing to share your latest news and developments, you give us the best chance of continuing to attract interest from high-profile journalists, broadcasters and online influencers.

Journalists looking for support with imagery, interviews, filming, facts and figures or press/influencer trips should visit our Media Centre.


How member businesses can get involved in our PR activity

Send us your success stories: Add to your press release distribution lists, highlighting what makes your news story new, unique or special. We would particularly like to hear about:

Content creation: A picture is often worth a thousand words, so share your stunning hi-res images and video for potential use across our visitor-facing PR and social channels.

Register your interest in press and/or social influencer trips: Tell us about your availability to host journalists visiting the Peak District and Derbyshire.

Create your own storylines: The quirkier the better! Let us know about your property’s unusual history/heritage, topical themed packages or little-known links to TV, film or literature.

Get in touch: Contact Amy Noton, PR & Digital Content Manager at

Marketing Campaigns

Visit Peak District & Derbyshire has an award-winning reputation for delivering high-profile marketing campaigns to support tourism businesses and grow the area's visitor economy.

Driving overnight stays, increasing the length of stays and increasing visitor spend are all integral to who we are as an organisation.

Visit Peak District & Derbyshire's marketing campaigns also encourage visitors to explore the whole of the Peak District and Derbyshire.

Our marketing campaigns are insight-led and data driven, building on a rich pool of in-depth research about our key visitor markets and travel behaviours.

Visit Peak District & Derbyshire also draws on the knowledge, expertise and ongoing support of businesses and partner organisations to help deliver impactful, cost-effective campaigns.

Join us as a member and get involved in our marketing opportunities to help promote both your business and the wider destination.

Check this page for details of our upcoming marketing campaigns and how you can get involved.

How member businesses can get involved in our marketing activity

Check this page for details of our upcoming marketing campaigns and how you can get involved, or email

Find out more:

Become a Member & Advertise With Us

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