Vine Hotels announced as Visit Peak District & Derbyshire’s latest patron

Vine Hotels, which owns, manages and operates several leading hotels across the UK, has joined a dedicated network of businesses who share Visit Peak District & Derbyshire’s core aims to grow the visitor economy and champion the long-term success of the tourism industry and the communities it supports.

As a patron, Vine Hotels will support Visit Peak District & Derbyshire’s ongoing mission to increase visitor spend, drive overnight stays and extend the tourism season, whilst helping to develop the visitor economy in an inclusive, accessible and sustainable way.

Vine Hotels operates a portfolio of uniquely individual hotels and venues across the UK and provides a range of services from management contracts to acquisitions, business health checks, turnaround solutions and hospitality consultancy.

The group works with a wide range of well-known brands including Hilton, IHG and Best Western, and runs several hotels on the edge of the Peak District National Park, including DoubleTree by Hilton Hotel Sheffield Park, Best Western Plus Mosborough Hall and the Mercure Sheffield Kenwood Hall Hotel & Spa.

Vine Hotels will work with Visit Peak District & Derbyshire to inform a strong and ambitious visitor economy strategy for the region, sharing their collective expertise to champion the delivery of effective destination marketing for the area.

Visit Peak District & Derbyshire is the lead partner of the Visit Peak District, Derbyshire & Derby Local Visitor Economy Partnership (LVEP) in collaboration with Visit Derby. Developed and administered by national tourism body VisitEngland, the national portfolio of accredited LVEPs work locally and nationally on shared priorities and targets to grow the local visitor economy.

Tourism contributed almost £2.9bn to the Peak District and Derbyshire’s economy in 2023, supporting thousands of jobs and driving prosperity in local communities.

Liz Wood of Vine Hotels says: "Vine Hotels is delighted to support Visit Peak District & Derbyshire as a Patron. It is a relationship forged in a shared passion, to showcase the best that the region can offer for visitors, people and businesses that appreciate the outstanding beauty, unique environment, and vibrant atmosphere of the area. In turn, it will enable tourist driven companies, such as ours, to thrive by offering the warmest of welcomes, and finest in hospitality."

Jo Dilley, Managing Director of Visit Peak District & Derbyshire, says: “We’re pleased to welcome Vine Hotels on board as our latest Patron. Their endorsement is much appreciated in our continuing efforts to bring in more staying visitors, create more jobs and benefit the local and regional economy.

“By working collaboratively and creating strong partnerships with our Patrons, we can deliver activity and support that will see the visitor economy grow and prosper for the benefit of everyone.

“We look forward to working with Vine Hotels and drawing on their expertise in the hotel industry to help strengthen the Peak District and Derbyshire’s offer even further.”

Vine Hotels joins existing Patrons:

• The Bakewell Bakery
• Bluebell Dairy
• Chatsworth / The Devonshire Group
• Casa Hotels / Global Brands
• The Heights of Abraham
• Losehill House Hotel & Spa
• The Pinelog Group/Pinelodge Holidays
• Thornbridge Hall & Brewery
• Ensana Buxton Crescent Hotel & Thermal Spa
• The Great British Car Journey
• Longbow Bars & Restaurants
• Wildhive at Callow Hall
• Treak Cliff Cavern
• Hattersley Wines
• Bike & Boot Hotel
• Fischer’s Baslow Hall
• Coverland UK
• Hopton Hall Estate
• The Welcome Team
• Hassop Station

Businesses interested in becoming a patron of Visit Peak District & Derbyshire should contact Lisa Woolhouse, Membership & Sales Manager, at lisa.woolhouse@visitpeakdistrict.com.