How to use Press Releases& Direct Pitching to Promote your Tourism Business - Online Workshop

Ever wondered why journalists cover some stories, but not others? Or how editors decide which stories to publish? Want to know how to submit your own articles directly to newspapers? Or how to pitch articles to the media?

This introductory, standalone session will explore what constitutes a captivating story. You’ll be guided through identifying and writing the stories about your business that the media will be most interested in – and understand how to format these into press releases. We’ll also cover how to build a distribution list and what to do when your story is published (or if it’s not) in order to maximise the impact of positive PR exposure.

Join us for this short webinar, led by Marketing & PR Consultant, Molly Scott, for lots of useful hints and tips to start doing PR or improve your existing PR efforts. There will be plenty of time to ask questions and network with fellow local tourism businesses.