Marketing; why do it and where to start

Marketing is crucial to attract and retain customers.

This introductory session will explain the fundamental principles of marketing a tourism business in a clear, understandable way.

We’ll start by identifying your target customers and explain the process of converting strangers into loyal customers. Together, we’ll consider how to apply the 7Ps of marketing to your business and learn how to build a more cohesive brand. You’ll leave with clear next steps in the form of a simple marketing plan.

This introductory, full-day workshop is hosted by Marketing & PR Consultant, Molly Scott and is suitable for complete beginners and anyone wanting to refresh their marketing efforts.