Matt Kitchin and Jo Dilley MD of VPDD 2

06 Feb 2024

Visit Peak District & Derbyshire partners with Stagecoach to encourage car-free visits

Post Date: 06 Feb 2024

Visit Peak District & Derbyshire has announced a new Strategic Partnership with bus operator Stagecoach.

Visit Peak District & Derbyshire has announced a new Strategic Partnership with bus operator Stagecoach as part of its ongoing mission to encourage visitors to go ‘car-free’ when visiting the destination.

The organisations will work together to highlight the benefits of travelling by bus and promote car-free days out – giving visitors a practical way to save money, reduce their carbon footprint, and do their bit to protect local landscapes at the same time.

Visit Peak District & Derbyshire’s Strategic Partners are an influential network of key tourism-related businesses who share its core aims to grow the value of the area’s visitor economy and build a brighter, more sustainable future.

Through the new Strategic Partnership, Stagecoach is highlighting its commitment to working alongside the destination’s official Local Visitor Economy Partnership (LVEP) to champion the long-term success of the area’s tourism industry and the communities it supports.

Stagecoach is Britain’s largest bus operator and its network incorporates some of the most popular visitor spots in the Peak District and Derbyshire. Local services include the recently-extended X17 which runs from Barnsley to Wirksworth via Sheffield, Chesterfield and Matlock, and the 65 which runs from Sheffield to Buxton via Tideswell – and is often called ‘one of the most scenic bus routes in Britain’.

Stagecoach also operates the Peak Sightseer hop-on, hop-off service which connects the historic market towns of Bakewell and Chesterfield with key tourist attractions including Chatsworth and Hassop Station for visiting the Monsal Trail.

The Strategic Partnership strengthens Visit Peak District & Derbyshire’s long-term mission to encourage more visitors to choose sustainable transport methods, and the organisations will work together to produce ‘car-free’ content and itineraries that encourage both tourists and residents to enjoy all the area has to offer without increasing pollution and congestion in towns, villages and the countryside.

The news follows the launch of Visit Peak District & Derbyshire’s Sustainable Tourism Action Plan, which has been produced in partnership with local stakeholders including the Peak District National Park Authority and the National Forest and sets out the destination’s vision to lead the way in green tourism, active travel and transport connectivity.

Tourism contributed £2.59bn to the Peak District and Derbyshire’s economy in 2022, supporting thousands of jobs and driving prosperity in local communities.

Matt Kitchin, Managing Director of Stagecoach Yorkshire, says: “We are really excited to be partnering with Visit Peak District & Derbyshire to promote bus travel to the fantastic tourist attractions in the area, reducing the pressure caused by cars and congestion on the local environment.

“Buses in our network such as the Peak Sightseer open top bus, the X17 and the 65 make visiting the Peak District more accessible and affordable and have proven to boost the local economy through an increased number of tourists.

“We look forward to working with the team at Visit Peak District & Derbyshire to encourage more people to opt for sustainable methods of travel and enjoy a car-free day out in the countryside.”

Jo Dilley, Managing Director of Visit Peak District & Derbyshire, says: We are delighted to announce our Strategic Partnership with Stagecoach, a company that shares our commitment to encouraging car-free travel for visitors and residents alike.

“Our Strategic Partners are a core network of organisations who want to support us in our role as one of England's leading LVEPs, growing the value of the county’s tourism sector in a sustainable way.

“Stagecoach’s buses offer an easy and accessible way to reach and enjoy the historic landmarks of our destination and the glorious scenery of Britain’s original National Park. As well as supporting the strategic aims highlighted in our Sustainable Tourism Action Plan, partnerships such as this will help to lessen the impact of cars on fragile locations, reducing congestion and pollution and helping us develop more sustainable travel choices for those who live, work and visit here."

Stagecoach joins existing Strategic Partners Northern, Breedon Group, the Institute of Quarrying and Severn Trent.

Businesses interested in becoming a Strategic Partner of Visit Peak District & Derbyshire should contact Lisa Woolhouse, Membership & Sales Manager, at

Details of Stagecoach services across the Peak District and Derbyshire can be found at:


For press enquiries, please contact Amy Noton at 07387 141590 or

Notes to editors

High resolution image attached: Matt Kitchin, Managing Director of Stagecoach Yorkshire, and Jo Dilley, Managing Director of Visit Peak District & Derbyshire

About Visit Peak District, Derbyshire & Derby
Visit Peak District & Derbyshire is the lead partner of the Visit Peak District, Derbyshire and Derby Local Visitor Economy Partnership (LVEP), in collaboration with Visit Derby.
Their mission is to develop and grow a successful and sustainable tourism economy, working closely with a wide range of partners to make the Peak District, Derbyshire and Derby the destination of choice – regionally, nationally and globally.
For more information visit
Inspiration on things to do and where to stay in the Peak District and Derbyshire is available at and

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