This brand proposition allows us to focus on what we would like the destination to be known for – some of this we can control, but is reflective of the thoughts and actions of our locals and tourism businesses.
This place is, and we are...
Welcoming. Warm and friendly. Approachable. Accessible; Diverse. Multifaceted. There's something for everyone; Easy-going. Informal. Hassle free; Authentic. Genuine; Refreshing. Stimulating, reviving, restoring; Surprising. (Relatively) undiscovered, unspoilt.
We value ...
Accessibility. Everyone is made welcome here; Diversity. We're multifaceted. Our mix of stories is a strength; Ease. Like swans - it takes hard work to make things look this easy; Authenticity. We're keeping it real. Making a difference. Everyone leaves revived, refreshed, inspired; Surprise. Letting more people in on the joys of this amazing place.
Click here for the Brand Guidelines Autumn 2022
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