Marketing made easy

Join us as we take a Tourism sector specific look at marketing your visitor economy business to full effect. This six hour workshop will cover:

• Your why: understanding the story you want to tell and how to tell it
• Identifying your customer – building a customer persona and understanding demographics to allow you to target them effectively
• Selecting the right marketing channels that will match your target customer
  • Website
  • Online Travel Agents
  • Email marketing
  • Social media
  • Events/ Networking/ Relationship building
  • PR
  • Advertising
  • Print marketing
  • Influencer marketing
  • Crafting a strategy that generates results
  • Understanding what’s working – using metrics/analytics to take future decisions

Action planning exercises will be conducted throughout the workshop at relevant sections to ensure you leave with a plan you can implement the following day once you are back in your business.

Don't forget that this workshop also offers you a great opportunity to network with other tourism businesses.