Attracting and Welcoming Walkers and Cyclists

This free workshop provides tourism and leisure businesses in the High Peak District with a clearer understanding on how to attract more cyclists and walkers to their business and the local area. This workshop is an informative resource for adapting and preparing your facilities in order to become more walker and cycle friendly.

Key areas of this free one day workshop include:

● Benefits of walking and cycling tourism

● The local offer

● Understanding walkers and cyclists

● Marketing, welcoming and providing for guests

● Inspiration from other tourism businesses

● Understanding your visitors journey

● Developing immersive cycling and walking experiences

● Getting the most out of walking & cycling festivals

● Followed by Q&A

The workshop offers tremendous value to tourism businesses seeking to enhance their appeal to a broader audience.

The workshop will be presented by Experiential Tourism Expert Chris Brant from Unmissable England. Chris has worked with hundreds of tourism businesses across the country in developing experiences and supporting businesses to adapt and welcome walkers and cyclists. Chris is no stranger to the Peak District having worked previously for the Peak District National Park Authority.

The workshop provides invaluable insights into the growing trend of sustainable and experiential travel. With a focus on walkers and cyclists, businesses can learn how to align their offerings with eco-friendly practices, tapping into a market of environmentally conscious travelers.

The workshop equips participants with strategies to create engaging and authentic experiences that

resonate with those seeking a slower, more immersive exploration of destinations. By understanding the preferences and needs of walkers and cyclists, businesses can tailor their services to cater to this demographic, leading to increased customer satisfaction and loyalty.

There is a growing trend toward experiential travel, and walkers and cyclists often seek unique and immersive experiences. Tourism businesses that cater to these preferences may find increased demand. In the second half of the workshop we will deliver training on how businesses can develop new bookable experiences aligned to these audiences.

We will conclude by looking at successful walking and cycling festivals and how businesses can get involved locally.

This workshop is funded by the UK Government through the UK Shared Prosperity Fund (UKSPF) and High Peak Borough Council