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Event
15th October 2024
Marketing Made Easy for Tourism Businesses - Buxton
Join us as we take a Tourism sector specific look at marketing your visitor economy business to full effect.
About
15th October 2024
9:30 am - 4:00 pm
Join us as we take a Tourism sector specific look at marketing your visitor economy business to full effect. This six hour workshop will cover:
- Your why – understanding the story you want to tell and how to tell it
- Identifying your customer – building a customer persona and understanding demographics to allow you to target them effectively
- Selecting the right marketing channels that will match your target customer
- Website
- Online Travel Agents
- Email marketing
- Social media
- Events/Networking/Relationship building
- PR
- Advertising
- Print marketing
- Influencer marketing
- Crafting a strategy that generates results
- Understanding what’s working – using metrics/analytics to take future decisions
Action planning exercises will be conducted throughout the workshop at relevant sections to ensure you leave with a plan you can implement the following day once you are back in your business.
Don't forget that this workshop also offers you a great opportunity to network with other tourism businesses.
This project is funded by the UK Government through the UK Shared Prosperity Fund (UKSPF) and is delivered by Visit Peak District & Derbyshire in partnership with East Midlands Chamber. To be eligible to attend this event you must be a business based in one of the following districts: Amber Valley; Ashfield; Bassetlaw; Broxtowe; Chesterfield; Derby; Derbyshire Dales; Gedling; Erewash; High Peak; Leicester City; Mansfield; Newark & Sherwood; North East Derbyshire; Nottingham; Rushcliffe; or South Derbyshire.
How To Find Us
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Do you organise an event in the Peak District and Derbyshire? If so, please submit the details of your event here for the chance to see it published on our What's On page free of charge.
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