Marketing Made Easy for Tourism Businesses - Chesterfield

Join us as we take a Tourism sector specific look at marketing your visitor economy business to full effect. This six hour workshop will cover:

• Your why – understanding the story you want to tell and how to tell it
• Identifying your customer – building a customer persona and understanding demographics to allow you to target them effectively
• Selecting the right marketing channels that will match your target customer

- Website

- Online Travel Agents

- Email marketing

- Social media

- Events/Networking/Relationship building

- PR

- Advertising

- Print marketing

- Influencer marketing

• Crafting a strategy that generates results
• Understanding what’s working – using metrics/analytics to take future decisions

Action planning exercises will be conducted throughout the workshop at relevant sections to ensure you leave with a plan you can implement the following day once you are back in your business.

Don't forget that this workshop also offers you a great opportunity to network with other tourism businesses.

This project is funded by the UK Government through the UK Shared Prosperity Fund (UKSPF) and is delivered by Visit Peak District & Derbyshire in partnership with East Midlands Chamber. To be eligible to attend this event you must be a business based in one of the following districts: Amber Valley; Ashfield; Bassetlaw; Broxtowe; Chesterfield; Derby; Derbyshire Dales; Gedling; Erewash; High Peak; Leicester City; Mansfield; Newark & Sherwood; North East Derbyshire; Nottingham; Rushcliffe; or South Derbyshire.